Reasons why farmers in Australia adopt the Internet

Landholders in rural Australia are increasing their use of computers and the Internet. In part, this is because of the increased availability of hardware, software and communications infrastructure at reasonable cost. However, it is unclear what all the benefits of adopting a new technology are. It may be that the primary benefits are simply cost reduction; for example, the time saved in financial bookkeeping. Other reasons might include potential gains to production, keeping pace with regulatory and other external changes, or improved marketing opportunities. These issues are explored in relation to the grains and beef industries of the Central Queensland region.  2003 Elsevier Science B.V. All rights reserved.